Application Bundles - Training Tool
Small Bakery
Small Bakery
Interests, concerns and how to react
Customers who are reluctant to invest and are focused on price and pay-back.
How to address it:
Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.
Customers sensitive to better lighting – for bakeries, lighting should support the coziness, the smell of fresh bakery products, the warm environment, also good visibility across the shop.
How to address it:
Highlight the high quality characteristics of the Philips LED luminaires (special light recipes, choice of color temperature etc.) as well as the fact that suggested lighting plans have been created by experts in lighting application.
Customers afraid of innovation, not sure what new technology is and whether it has longevity.
How to address it:
Explain Philips LED Lighting and controls are already proven technology. Emphasize warranty, service and brand image.
Customers hungry for new technology and novelties, driven towards sustainable solutions.
How to address it:
Application bundles are combining high quality LED luminaires into a specific solution for the Bakery Retail space. Philips is on the top of innovation, and besides the actual illumination of the space, Philips products can fit well into the unique environment of the space, fit well with the experience and can create a suitable ambience .
