Application Bundles - Training Tool
Car Park
Car Park
Interests, concerns and how to react
Customers who are reluctant to invest and are focused on price and pay-back.
How to address it:
Focus on numbers. Use Total Cost of Ownership to show payback and energy saving.
Customers sensitive to better lighting – for car parks, lighting should support the safety with good uniformity, enabling face recognition and visibility of the lanes and markings. Luminaries should be resistant to dust and humidity.
How to address it:
Highlight the high quality characteristics of the Philips LED luminaires (non-glare, high CRI, waterproof, etc.) as well as the fact that suggested lighting plans have been created by experts in lighting application.
Customers afraid of innovation, not sure what new technology is and whether it has longevity.
How to address it:
Explain Philips LED Lighting and controls are already proven technology. Emphasize warranty, service and brand image.
Customers hungry for new technology and novelties, driven towards sustainable solutions.
How to address it:
Application Bundles are combining high quality LED luminaires with the latest sensor technology into a specific solution for a specific spaces.
